Eugene Goh

Mastering The Most Important Things In Life

Who Am I

Hi, my name is Eugene.

I used to work for 2 European companies for 18 years and in my last stint, I was an Area Sales Manager for a Swedish company for 14 years.

Though it was a high-paying job, I was traveling 40-50% of my time and missed out on my kids growing up phase.

When the company went through a restructuring in 2012 and offered me to either accept the restructuring or leave the company, I decided to quit my job and ventured into entrepreneurship.

But I wiped out my entire savings and got into a 6 figure debt in my entrepreneurship journey.

During these 10-plus years of being in entrepreneurship, I have realised for myself what are the most important things in life and want to take this opportunity to share them with you.

Most Important Things In Life

Personal Development

 The majority of people stopped reading after they have graduated from formal education.

However, our career or business can only grow to the extent of how we have developed ourselves through the books we read, the courses we attend, and the people we hang around with.

If you have not taken the time to enrich or develop yourself, your career or business will match the level to how you have developed yourself.  Bill Gates, one of the richest men on Earth, set aside one week every year to catch up on his reading.

Set aside a time of at least 30 minutes every day to read books, listen to audible or podcasts, and even attend self development courses to develop yourself.


Our career, be it a job we are working on or a business that we are running is going to take up 1/3 of our lives.

There is a possibility that as you are reading this, you do not like what you are doing.  If you do not like or even hate the job or business that you are doing, consider taking the time needed to figure out what else would you want to do?

Sometimes, I feel that passion is an overrated word.  As the saying goes, if you have found what you are passionate about in life, you will never have to work another day.

But, it may take ages for someone to truly discover their passion and for some who have found it, you may be struggling with the finances because your passion is not paying you enough.

For you to start identifying your passion, ask yourself, what is that 1 thing that you don’t mind doing it for free?

Got to be honest with you, this is not easy and it takes time.

If you have not identified what your ideal career is, my suggestion is to try everything and you will find it along the way.


Finance or money is an important area in our lives.

Zig Ziglar says it best:

“Money isn’t everything, but it ranks up there with oxygen!”

Stop saying to yourself that you are not good at managing money or your finances as what you say will come true.

Take time to learn about managing your finances, especially when it comes to investment.  Do not use the lazy way out of getting someone to manage your money.

When I first started working, I lost tens of thousands in stocks and forex trading and I told myself that I was not good at it.

However, I have discovered that I was gambling previously and listening to “friends’ recommendations” on the stocks to buy.  I was lacking the skills needed to know how to invest my money.

Always remember that no one is more interested in your money than yourself.


We thrive in life because of the relationships we have.

When I quit my job, those whom I thought were my friends that I can count out turned out otherwise. I was only a friend to them as I had value as a colleague or partner.

We just need the ones who stand by and encourage us when we are down.

More importantly, nurture your relationships with your family.  I remember that my relationship with my son was so bad at one time that the moment we started talking, we end up quarrelling.

I am adopting this theory of being there for my children when they are growing up so that they will be there for us when we are growing old.

Last but not least, take time to continue nurturing your relationship with your spouse as he or she will be there for you when you grow old.  I am married to my wife for more than 25 years and our relationship is still growing stronger every day.


,Take time to build up your physical health and nurture your mental health.

Most people pay more attention to their physical health than their mental health.

Both men and women, especially over the age of 40, start to question their purpose in life, and some cases, when they are not achieving the results they want in life, they start to suffer from mental health silently.

Learn about nutrition and what it can do for your body, both physically and mentally.

Take time to learn about how to reduce DNA damage, reduce oxidation and inflammation, and increase our stem cells for optimal health.

PPS Formula

I practice using a simple PPS Formula to master the 5 most important areas in my life.

Present – Perspective – Stories


Practice being present in your life.  Start observing the thoughts that are going through your mind every moment of your time.  Take time to be present or mindful of what is going through your mind when you are going through life.


How you see anything is how you do anything, and how you do anything is how you do everything.  If something you see is achievable, you will make an effort to learn and do it, but the moment you don’t see it as possible, you will just give up.


We have been collecting stories since the day we learn language.  For every incident that happened in our lives, we will put meaning or create a story for that particular incident.  The story can either empower or disempower you.

Workshops And Trainings In My Entrepreneurship Journey

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Eugene has a business proposition that I can connect to as an alternative venture that comes with longevity in terms of a sound business proposition.

The ROI for the amount of time spent is reasonable and the simple factor of having a supportive community gave me the push I needed.

Thed Ong

Media Agency Partner

We have been exposed to many business platforms and we found it inspiring to discover a business with a focus and conscious intention to help improve people’s lives.

Being a business couple, it makes sense to help your customers and partners first, then see the money and business grow.

Colin Carter

Entrepreneur & Consultant

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